Archive for February, 2010
Water Efficiency – The Resource Matrix Part 4 of 4 – The Illusions Behind Water Shortages
The Resource Matrix IV: Layers
A new-age freak grinned at me last Friday and shared her relevation, “Everything’s energy. And everything’s connected. Don’t you get it, man?”
But you know, she’s right.
Otherwise, how would you explain melting polar ice and island nations disappearing under rising ocean levels? Randomness just doesn’t cut it as a solid excuse anymore.
A couple of years ago, some determined energy interests utilized hired hypnotic practitioners (several US senators and climate scientists) to declare to the public that there is no global warming. Early on, they tried introduce confusion into the debate with their term, “climate change,” which suggested that the environment changes randomly and there’s no proof that global warming is a serious trend.
Unfortunately for them, their efforts didn’t work, and ironically “climate change” is another term for “global warming.”
Have broken through that layer of illusion, the Do-Gooders (concerned scientists and environmental groups) and the Hybrids (for-profit companies that actually do some of those same things that someone who cares about you would do, rather than merely say, “We care about you,” which all companies say) have helped us gain greater awareness and provided with the means to change:
- “Global warming is real, and here’s a CFL lightbulb and more info.”
- “Water shortage is real, and it has nothing to do with long showers.”
Today, in our final article of The Resource Matrix, we peel back layer after layer to get to the core and break the code that sends the whole system crashing down like a ton of bricks. And what you find will surprise — even shock you!
Let’s begin with the first layer:
Layer 1:
the illusion that non-sustainable costs less than sustainable
We began The Resource Matrix by explaining that economics comes out of 18th century political economy, and that political economy itself comes out of moral philosophy, and this moral philosophy apparently had room for colonialism, a fancy term for the answer to the eternal question: “How can I get that for free?”
Within economics and its moral background is the concept of the “free good:” a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society. Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want.
To sustain the illusion that products that pollute the air and water are cheaper than those that don’t create a mess, the scroundels just pay the referees fat sacks of hush money. “What foul? Play ball!”
Layer 2:
the illusion of separation
The next layer we peel away is the seeming “illusion of separation.” The grinning new-age freaky girl has it right again: “Everything’s connected.”
Global warming is not a fossil fuel issue. It’s a consumption issue that involves insane water policies that dictate growing cotton in the Egyptian desert, installing the world’s highest-shooting fountain in the desert city of Phoenix, Arizona to run 12 hours out of every 24, draining rivers to grow rice for exports, polluting the same rivers in India that people drink from with toxic chemicals used for dyeing cotton and wondering why nearly every single person in town died. And on and on ad nauseum.
Layer 3:
it’s up to government and industry to bring change
In the commercial marketplace, you vote with your feet. If you’re sitting in a movie theater and the film sucks, you stand up because you can’t take it any longer. And walk out. Just remember who the lousy director or actor was so you’re not doomed to repeat your history of lousy film choices.
If we leave it to government and industry to form a partnership to solve water usage issues, it will be virtual warfare, as we described in our last article (The Resource Matrix part 3 of 4: the coming cold water waters):
In this game, you start as leader of a country which has certain industries, a growing population, and dwindling water resources. Your objective is to maintain or enhance the lifestyle of your people by shifting water use to other countries in order to prevent internal strife and your eventual overthrow and death by coup d’etat.
And as you read, this game has no winners. It’s not sustainable.
Rather than blindly obeying the on-screen instructions (”Please pick a COUNTRY, PLAYER NAME, and Press the START button to begin now.”), it’s best never to press the START button at all.
Instead of giving your power over to the Government/Industry Gamers, vote with your feet.
Like doing business with those who conduct themselves in line with your own beliefs (cruelty-free products manufacturer, member of your own religious faith), you can make certain individual decisions consciously.
In certain cases, you make conscious decisions that consciously support certain businesses:
- retailers (and the manufacturers) of compact fluorescent bulbs
- shade-grown coffee
- cruelty-free health and beauty products
In certain cases, you make conscious decisions that unconsciously reduce support for certain businesses:
- using daylight instead of manufactured light sources reduces coal production and its polluting effects, in addition to saving energy
How about water? What choices do you have? Here’s possible near-future scenes:
Online resumes now include diet preferences as an indicator of personal water footprint and employment site search tools include diet as a filter.
Business headlines: “Demand for beef-free Hindu programmers causes short squeeze in software development market – low-waterfoot print computer geeks ask for, get 25% more than meat-eating peers” and “All-vegan employee company Sustainatrix International goes public in huge stock offering – market value of $150 billion confirms validity of sustainability in capital and financial modeling”
The Matrix and Vanilla Sky:
Not what it seems
In The Matrix, Morpheus explains that “the Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.”
In the 2001 Tom Cruise psychological thriller Vanilla Sky, built layer upon layer of seeming reality, Cruise’s handsome character enjoys the charmed rich life, then gets into an accident that mars his face, over which he needs to wear a mask. Eventually distraught, he goes out drinking, and ends up literally in the gutter to sleep it off.
He wakes to continue his life in an sequence of odd experiences. Finally remembering some repressed memories, he gets help and peels back one layer of the illusion: all his “experiences” since landing in the gutter have been a dream.
Trying to cope with his shattered worldview, he peels back another layer: worse, he’s been “dead” for 150 years and in a state of suspended animation.
And yet, the movie itself is not what it seems. Vanilla Sky was a Hollywood idle rich American kid adaptation of the 1997 Spanish original entitled Abre Los Ojos (Open Your Eyes) and also co-starred Penelope Cruz in her same role.
I introduced this four-part series by explaining that:
the Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.
You take the blue pill and the story ends.
You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.
I’ve shown you how deep the rabbit hole goes, and now you can wake in your bed and choose to continue to live like Tom Cruise, or you can break the code.
To break the code that creates the graphical user interface and see the illusion for what it really is, you need only do one thing, as repeated by Tom Cruise’s alarm clock each morning in Vanilla Sky:
Open your eyes.
And see the Resource Matrix, everywhere, all around you.
Thanks for letting us keep you updated . . .
To your green, brighter future,
Cinnamon Alvarez,
A19
And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.
You can access it now by going to: http://www.a19.com/pub/articles/
From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures
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What to Do for Earth Day?
There are definitely countless reasons why people should be celebrating Earth Day. One very important reason might be the mere fact that the world has still continued to exist despite the many challenges that it is experiencing nowadays. Perhaps each individual should find that gratitude in their hearts so that they would be able to realize that the world needs all of us. Nonetheless, there must be a lot of individuals around the world who have found that gratitude in their hearts because there a lot of people getting involved in the Earth Day celebration. This celebration has already been observed globally regardless of race, religion, or status. This only shows that individual difference can be set aside to pursue a common goal- and that is environmental preservation.
Various activities and programs have been prepared for the Earth Day celebration. However, it cannot be denied that most people are busy with their own daily activities such that they wouldn’t find time to participate in actual celebrations. In order to address this concern, if people couldn’t make it to the celebration, the celebration is brought to them instead. This can be done through the advances in communication and information. Numerous Earth Day activities are made available through the worldwide web. These activities are made available for anyone to participate in at any time that they would prefer to. One of these activities is the Earth Day games which are specifically designed to incorporate environmental awareness into the games. Another activity is the various Earth Day crafts, which are craft lessons and procedures that make use of environmentally friendly materials. Earth Day coloring pages are another of the different activities which encourage the development of the art skills of an individual through the application of colors into different figures or illustrations. There are also different Earth Day songs and poems that one can download from the web. For individuals who are fund of social networking, there are Earth Day graphics that can be used as personal greetings or frontpages of personal profiles. Finally, there are Earth Day recipes that can be found in the web which are actually healthy yet savvy as well.
Surely, the possibilities of enjoying and celebrating Earth Day are countless. What is important is that the message is taken across every individual even for just this one special day in a year. It provides information and awareness in ways that could easily be grasped by any individual, all for the purpose of preserving mother Earth.
Axel Meierhoefer is a published author, educator, coach, consultant, and the founder of AMC LLC. His motto is” Helping others help themselves achieve success”. You want to learn how to achieve success faster, realize your goals, learn how to reach your dreams, then take actions. Come visit us at http://www.ecoconsciouspioneers.com or send an email to AM@Meierhoefer.net Don’t delay!
Danish Goes 'Green' Island
Some Eco-Friendly Green Thoughts
How often when you go to the grocery store are you asked if you want paper or plastic grocery bags? Well the best answer to that would be NEITHER. To keep the U.S. stocked with paper and plastic grocery bags, takes about fourteen million trees and twelve million barrels of oil every year! Investing in a few reusable bags makes a lot of sense.
Think about those little paper receipts you get at the gas pump and the ATM machine. If all people would simply note it in their checkbook, or in a small notebook when they made a purchase or withdrew money, it would be saving enough paper to encircle the globe fifteen times!
If every American would by one roll of recycled paper towels instead of the others, it would save over half a million trees. And how about turning the car off when you are waiting for someone, in the drive-thru lane or stuck in a huge traffic jam? When a car idles for more than a minute it is polluting the air and wasting your gas.
Cordless phones are replacing conventional phones. But think about it… sitting in a recharging cradle and using up your electricity twenty-four hours a day and every day of the week! Replace one or two cordless phones with your old conventional ones and you’ll save energy. The old fashioned ones use only a tiny bit of electricity, and will work when the power is off. If you insist on the convenience of cordless phones, make sure the ones you do get are Energy Star-rated, for high energy efficiency.
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Lisa is a freelance writer with a specialty in Internet content and SEO articles. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content. She has also authored her own books and works as a consultant to other writers, Internet marketers and Internet businesses. Professional wordsmith for hire: gamer, wife, mother, entrepreneur, published poet, co-owner of game guides company (http://www.liti4.com), public speaker and Internet business consultant. You can learn more or follow Lisa’s blog from her website: http://www.freelancewriter4hire.com
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